If you want to sell any product or service online you need to learn how to write copy. While this is something I believe some people have a natural talent for it is certainly something that can be learned/taught.

First of all you need to know your product inside out. This goes without saying so my advice is to get your product completed before you write any copy. This way your product will be fresh in your mind. As you create your product be sure to write down all the benefits that your product will deliver to the end user. EG:

Will it make their life easier?
Will it enable them to make more money?
Will is solve a burning problem?

When the time comes to write your sales page try to imagine you are sat at a table with a friend opposite. Now imagine yourself explaining to your friend what your product will do for them and simply put it into words.

These are the sort of things you need to get across.

Most sales pages follow the 5 p’s of selling, they are.

Problem
Promise
Proof
Price
PS

Problem:

Most of the time your product will solve a problem, you have to make sure you mention all the pain that has to be addressed that your product will relieve. For example when I launched WSO Domination I knew people would have problems setting up successful Warrior Special Offers. So I increased the pain by saying most people struggle to get traffic, don’t know what to create and struggle to get JV’s. I then mentioned that most people didn’t have a clue how to set up a successful WSO and then I mentioned how my product would solve their problems.

Promise:

Here you must make the reader believe in you and your product. Tell them how your product will deliver more than they expect, how it will solve all of their problems and that you as a person can be trusted to deliver.

Proof:

Here you need to prove that your product delivers and convince people you know what you are talking about. This is where you can provide testimonials, screenshots and anything else that proves you know your stuff. For WSO Domination I showed screenshots of my earnings from WSO’s and all of the traffic my WSO’s had received.

Price:

If you have done everything right the price should be a pleasant surprise, here you need to explain that the price of your product is worth every penny when you think of the problem it will solve and then provide your call to action. This is also a good time to mention there is no risk as you have a money back guarantee in place and it is in fact you who is taking all the risk by offering such a guarantee. How many times have you read ‘all the risk is on me’?

P.S:

This is where you add more benefits about your product that you may have not mentioned up to now. I usually say something like ‘this is not your usual fluff filled eBook, this is a full on home study course’ and that seems to work very well for me. I then usually mention the guarantee again.

This simple formula can be applied to almost any copywriting situation and this is something you will become better at the more you do it. If you want to learn more about writing copy I would recommend you check out the Copywriting section of the Warrior Forum.

If you missed part 1 in this series you can read it here:

Think about it, your sales page reflects the quality of you product so would you invest your hard earned money in a product where the sales page has mistakes or looks amateurish? If a sales page looks bad this will reflect on the quality of the actual product?

This means that your sales page must look professional before you send anyone to visit it. However, for those of you out there who can’t afford to pay some HTML expert to build a page for you, you have to go away and build your own sales page.

You could go and download a cheap or free HTML editor then dive straight into creating a page but this is possibly the biggest mistake you could make. How can you build a page without the slightest idea how HTML coding works?

Some people out there may be able to build a respectable looking page simply by using the ‘Design’ view of a HTML editor, but will this page work online in all browsers? Some of the less professional editors out there are unable to edit the code accordingly as you edit the look of the page. This means that while it may look okay in the actual editor you use, once its online it may look totally different or simply not display at all. Also, just because it looks ok in Internet Explorer doesn’t mean it will display correctly in Firefox. (Something you should always test)

If you have been following me online for any amount of time, you will know that I have numerous coaching programs available. The amount of pages people have sent to me with messages along the lines of ‘There is a problem with the text displaying on my sales page’ or ‘My page looks okay until I put it online, then the font is all messed up’.

This is because they have dove headlong into creating a page without any basic knowledge of how HTML coding works. Luckily for these people they have me to turn to when things aren’t going according to plan, but, do you have anyone to turn to?

If the answer to that question is no and you are in the middle of creating a product online, my advice to you is to simply learn basic HTML coding before you create any sort of sales page. There is nothing more frustrating than having a problem which you haven’t the slightest idea what is causing it.

This could save you a lot of time and effort if you take the time out NOW to learn HTML basics, rather than trying to learn by taking the plunge straight into creating a sales page.

Learning basic HTML isn’t difficult and can be 100% free. Here’s an excellent free resource I found that will help. You will also find tons of HTML tutorials on YouTube.