I remember just before Mike announced here was giving away BM 2.0 I received several emails from him telling me I could get BM at a massively reduced price because the packaging was damaged. Now If I had bought that and just before BM 2.0 was given away for free then I guess I would have been a little upset at the timing, but to be honest these thing happen all of the time.

You can go out and buy a new stereo or computer and then next week a new model comes out and the one you bought suddenly becomes old technology. It never seems fair but I’m afraid that life.

Before anyone criticises Mike then perhaps they should reflect on the amount of money he is making with his marketing tactics.

You said yourself John how successful you had been with Butterfly Marketing so in your case it was money well spent.

Anyone out there that has got their copy of BM 2.0 should now sign-up for your course and learn from someone like you with first hand experience how to apply it properly.

Regards
Ken Biddle

Like you, I bought BFM when it first came out and so I know first hand what a powerful script it is. Does it bother me that it’s now being given away as a free bonus? In a word, no! It’ a tactic that many business use both on and offline because it works.

If I buy a product and pay full price for it then I do so conciously and with a view to using it and getting maximum value out of it. What happens to the product after I’ve bought it has no impact on my original decision to buy. I know some people will get upset and feel ripped off but you can’t change the past so my advice is to keep looking forward, not back.

On the other hand, if I am buying a product and it comes together with loads of bonuses then I am even better off. But, I would never buy a product just to get the bonuses. Either I want the product and I’m prepared to invest the asking price in it or I’m not.

Great question to pose though!

Best regards,
Dave Ovenden
http://MyTurboHQ.com

I have to agree with you! I think this is just classic internet marketing, you see alot of the bigger marketers doing this all the time when launching new products.

Giving away anything online though is a powerfuly tactic, particularly when used on an Internet Marketing Blog like yours.

Thanks
Ray Johnson

It looks that the majority of respondents think that Mike’ products are overpriced. I absolutely agree.

If you watch his videos, that’s what he teaches – how to build a better mousetrap with a better bait and how to be enormously greedy about everything. Does anybody remember Ferengi from Deep Space 9 (Star Trek)? Profit, profit profit!

Onr would think that with all these millions Mike makes, he could be more reasonable. But.. that’s how he is making millions – the bait is there, get in and get trapped.

This reminds me about the mortgage crisis we are now in,

I personally unsubscribed from all Mike’s lists and any offer that comes from him goes directly into the trash, where it belongs. I won’t support greed, even if it profits me.

I wish more people do the same, but: “Nobody ever got broke underestimating… ” and so on

Alexei http://azsystems.net/

It’s a great question.

In this particular case it doesn’t bother me, but that’s primarily down to the fact that I haven’t stumped up huge amounts of cash for any of Mike’s products in the past – although I will admit I am getting his monthly newsletter at the moment.

The whole situation reminds me of one of the biggest issues I used to have with the mobile phone operators – the old new vs existing customer promotions. I used to get sick of coming to the end of my contract and learning that if I was a new customer I could have the latest and greatest phone for nothing, but as someone who had spent £500+ over the last 12 months I’d end up paying a small fortune for my ‘upgrade’.

Thankfully this situation seems to have changed as a lot of the mobile operators offer the same deals regardless of who you are, and in the case of Traffic Fusion I do recall that Mike gave me an opportunity as a subscriber to his monthly newsletter to get it for half price – so credit to him on that front.

I think the biggest risk in this scenario is to ensure that at least some of the bonuses haven’t been released before, I mean if I’ve been a loyal customer who has stumped up for everything Mike (or anybody) has sold in the past and all that they’ve done is make them the bonuses then they will hold no value for me whatsover.

Of course the bonuses shouldn’t be what sell the product, but like most people in my case they can certainly help me to hit the ‘buy now’ button if I’m wavering for any reason. So if I already have all the bonuses and I’m on the fence about the new product you are going to have to do an amazing job with the salesletter to sell it to me, rather than rely on the old ‘with all these bonuses how can you say no?’ technique!

Anyway, that’s my two pence worth – at the end of the day these guys are making millions every year so they must be doing something right.

Stefan

Doesn’t bother me. Mike can do what he wants and I’m sure he’s already calculated how many people will be upset and he thinks it’s worth it. Maybe business isn’t going to good for him. A lot of the stuff isn’t probably in big demand at this point. Look at his traffic sites something like 3 now. As soon as one doesn’t produce much he launches another one. Most of the people buying into the new one don’t even know he has others.

One thing tagging on all those extras does is reduce refunds. Even if the current product is lame people will be hesitant to give up the bonus stuff. Then Mike can claim more success than he could if it was a stand alone no bonus product. Plus he can say 300 more people use each of those bonuses.

As far as how much a person makes a year doing this stuff there’s a big difference between gross and net especially as the machine gets bigger. A lot of people brag in this business but they use the gross take without mention of the expense. You never here the net because it’s not brag worthy. Just saying. You gotta grease the wheel.

John

If you are purchasing a product to help your business and it helps you generate income, then it is a bargain. If for example you purchased the Butterfly script for $997 and in the three months prior to it being offered for free it earned you $2000, then the purchase was worthwhile. If on the other hand, you just purchased it because of all the hype and did nothing with it, then it is not surprising you would be irritated if you then saw it offered as a free bonus.

Personally, when I am buying something for the business, whatever it is, I check it out on the internet to see if I can get it cheaper, and then before purchasing, try and determine if it will help me generate income. If I am not sure, I don’t buy it. Simple and less stress.