Comments on: Email Marketing Mistakes – Part 1

By: Paul

Paul — Mon, 18 Jul 2011 14:42:00 +0000

Wow…I thought I was the only one getting those “magic bullet” emails. The problem comes from other so-called IM guru experts who teach other intermediate marketers that this is the way it should be done.

Thanks John for this wonderful post.
Paul

By: Richard Kalt

Richard Kalt — Sat, 16 Jul 2011 17:53:16 +0000

Hi John

Thanks for another brilliant post which highlights the unethical and ultimately unsuccessful practices used by some inernet marketers. Looking at the comments you’ve received, it’s clear that listowners who don’t add value will get unsubscribe requests, not sales!

Richard

By: TomH

TomH — Sat, 16 Jul 2011 14:26:46 +0000

Hey John,

Good post. I’ll mention one phrase that really stops me from going any further in anyone’s email: Almost any use of the word SECRET, especially something like: The biggest SECRET They Don’t Want You To Know.

I handle email subscriptions a bit differently than some.
1. If I subscribe to a list but determine it is not for me, but my perception is that the marketer is OK, then I’ll unsubscribe and not distort their list.
2. However, if my perception and experience is that they are an unending BS artist then I just auto route all their email to the Junk folder and it is deleted in a couple of days without ever being opened or read. Thus doing my part to distort their percentages.

Some never wise up, I have several who have pumped unending junk to me for over five years — all automatically to the junk/delete folder.

TomH

By: Donald

Donald — Fri, 15 Jul 2011 09:09:34 +0000

Hi John,

I like the post. Very true in what you say. I go through my main e mail address 2 or 3 times a day. I know the ones I want to keep and the ones I delete. I usually keep the e mails from yourself Dave, Stuart Turnbull, sally Neill, Daniel Sumner and 1 or 2 others. Don’t get me wrong there are e mails I want to keep but my inbox is so full I sometimes can’t be bothered to check.

Keep coming up with the products John, if nothing else folk know that you are genuine.

Regards

Donald

By: Peggy Baron

Peggy Baron — Tue, 12 Jul 2011 20:56:17 +0000

Thank you, Carl. That’s so nice of you to say!

Peggy

By: Patrick Sekhoto

Patrick Sekhoto — Mon, 11 Jul 2011 05:56:15 +0000

Hi: John
Thanks for the good, post and powerful ideas you share with us. I am always looking forward to your e-mails because you always teach us not to be just marketers looking to win the big Jv Trophies but to be earning our money in the ethical way.
I am still struggling to build a relationship with my mailing list but with the use of some powerful and honest marketers like you and Randy Smit, I hope to get it right.
From: Patrick Sekhoto.

By: Anne

Anne — Sun, 10 Jul 2011 12:36:28 +0000

Wise words John. there is too much rubbish hitting in-boxes and people are more cautious than they were a few years ago too. I look at my inbox and the emails I open are from people I trust, I’m looking at the sender, not the subject line. Thanks!

By: Dee

Dee — Sun, 10 Jul 2011 12:28:15 +0000

Hi John
How about ‘Product Information – Transaction Receipt?’ or ‘Congratulations You Have Made A Sale?’
There are so many more and the ones I delete first are the ones with no name, just ‘notification, support, congratulations or very your subscription’. It is hard enough for newbies without all that crap floating around. I also hate sites with so many exit pop ups you can’t leave the site. Shows how desperate they are to make a sale. Why would someone be stupid enough to sell a million dollar sysytem for $27? or giveaway a website worth $2000?
It is sad that there are so many unscrupulous people out there preying on the unsuspecting.
Regards
Dee

By: James Hughes

James Hughes — Sun, 10 Jul 2011 11:11:55 +0000

Hi John
Another great post and gives me something to think about for my
Next product launch:-))

I agree with Barry and that you need to imagine your just speaking
To one person with your email.

Make it personable and gain that persons trust and this will apply to
the rest of your subscribers on your list.

James

By: Barry Wells

Barry Wells — Sat, 09 Jul 2011 20:02:53 +0000

Hi John, I totally agree with everything you’ve said here. I’ve had those emails with the false titles and I do unsubscribe from them, every time and if given the chance I tell them why as well.

I have a very simple philosophy when it comes to many things online: If I don’t like something done to me I won’t do it to my list or readers etc.

I’m quite personal on my blog and am seeing the benefits for it but I still need to apply that a little better in my emails.

One thing I have found that helps is to imagine that you are emailing a friend and write it with them in mind, explaining what the subject has done for me and how it could help them.

Even then I’m am very choosey on what I will promote.

Cheers John,
Barry