Comments on: Get Personal With Your Marketing https://johnthornhillonline.com/blog/get-personal-with-your-marketing/ Sun, 16 Mar 2014 12:52:26 +0000 hourly 1 https://wordpress.org/?v=4.2.38 By: Cheryl https://johnthornhillonline.com/blog/get-personal-with-your-marketing/#comment-5506 Wed, 02 Oct 2013 01:33:03 +0000 http://www.johnthornhill.com/blog/?p=2683#comment-5506 Hi John!

Personalizing messages is definitely a must-do strategy for e-mail marketing!

Personally, whenever I see something along the lines of “Hello Friend”, I get a little defensive. I think, “You don’t know me. How am I suddenly your friend?”, and at that point, if the message hasn’t already been deleted, I skim what they sent with no enthusiasm to read it, and eventually trash it anyway. Because of this, I think that the “Hello Friend” approach may be worse than not addressing your audience at all!

That being said, I had never thought to personalize the actual webpage that you’re sending them to. That’s pure genius! 😀

Thank you so much for the helpful tips and information! ^_^

Best,
Cheryl

]]> By: Laura Raisanen https://johnthornhillonline.com/blog/get-personal-with-your-marketing/#comment-5505 Wed, 25 Sep 2013 18:08:00 +0000 http://www.johnthornhill.com/blog/?p=2683#comment-5505 Hi John,

This is actually a brilliant idea and one I hadn’t even thought about yet! It’s like one (pretty big) step forward from using the person’s first name in an email.

Great stuff, thanks so much for sharing!

Laura

]]> By: George Nieves https://johnthornhillonline.com/blog/get-personal-with-your-marketing/#comment-5504 Tue, 17 Sep 2013 20:30:43 +0000 http://www.johnthornhill.com/blog/?p=2683#comment-5504 Hi John, I’ve seen personal Urls before, but confess I have never thought about creating my own before like you suggest. This is definitely something I am going to look into. Thanks for sharing!

]]> By: Geoff Todd https://johnthornhillonline.com/blog/get-personal-with-your-marketing/#comment-5503 Tue, 17 Sep 2013 19:03:22 +0000 http://www.johnthornhill.com/blog/?p=2683#comment-5503 Hi John,
That is a really good idea to incorporate personalization to webpages. Most autoresponders make it rally easy to personalize the email, but carrying that over to your own website is really cool

]]> By: Ted https://johnthornhillonline.com/blog/get-personal-with-your-marketing/#comment-5502 Tue, 17 Sep 2013 12:43:00 +0000 http://www.johnthornhill.com/blog/?p=2683#comment-5502 Hi John,
Excellent article and great points made here. A personalized email in my inbox definitely has priority over a “Hey” or “Hello Friend”. It automatically makes the communication more engaging.

The examples you provided give me plenty of good ideas.

This plugin seems like a very valuable tool – Thanks for alerting us!

Ted

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