Comments on: How Often Should You Email Your Subscribers?

By: Mark G McKnight

Mark G McKnight — Wed, 28 Aug 2013 15:24:26 +0000

I think you could email your list everyday if you want as along as you are providing value.

If your subscribers value your opinion, they enjoy hearing about what you are up to everyday.

Some days it could be a promotion, other days telling them about the behind the scenes of your latest product launch or generally a day in the life of your business.

By: Donald Gavin

Donald Gavin — Tue, 30 Jul 2013 09:16:51 +0000

Hi John. The key to what you are saying is making sure your subscribers trust you. If you mail offer after offer they know you are simply trying to milk them but if you provide valuable content as well as making offers that are relevant and obviously recommended by you rather than just the latest fad you subscribers will better understand that you actually have their interests at heart. By the way the final comment in italics is very true.

By: CJ Mollo

CJ Mollo — Fri, 12 Jul 2013 19:41:57 +0000

John, this post was great reading for me because I am one of those marketers who likes to email my list more often. I usually email them once a day. Once in while I even have to send out two broadcasts in the same day. Like you, I have found that this method has actually improved my open rate.

This just goes to show you that sometimes you have to try something new and go against what other people are doing to discover new ways to be successful.

Also, I purchased a copy of Simple Traffic Solutions last week and I just want to say that it is a really great buy for the money and that I have learned a ton since taking the course. I highly recommend it to anyone who wants to learn how to start driving serious amounts of traffic to their blogs and websites.

By: Tega

Tega — Tue, 14 May 2013 12:21:57 +0000

This is another excellent post John, when i first started out i would not mail my for fear of offending my subscribers, it wasn’t till i spoke to Nneil Stafford he made me see that they had already raised their hand and were interested in hearing what i had to offer and so long as i offered value i couldnt go far wrong. it was a little weird at first but after the first week and getting some encouraging responses i am a lot more comfortable doing it. Stories are great for building and nuturing that relationship just incase anyone doesnt know that.
With regard to how often i mail, i try to mail every two days with the occasional broadcast thrown in when i find something interesting or newsworthy to share with them

By: John Thornhill

John Thornhill — Tue, 16 Apr 2013 11:38:13 +0000

Use this to get a pic Vinton.

https://en.gravatar.com/

By: vinton samms

vinton samms — Mon, 15 Apr 2013 23:38:17 +0000

Hi John,
Is there a way to get my picture in the comments? I look so naked without it(LoL)
Anyway, a good post and thank you for sharing it with us. You did cover some useful points that one may not have considered. Having cultivated the list it is always good practice to maintain it. Many of what you have described are simply spamming the people on the list. Marketers are always of the view that if one person presses the unsubscribe button then two more will opt in. This is simply not the way to go as one should always try and keep the subscribers for as long as is possible as it does speak to the credibility of the owner of the list.
Now in maintaining the list they should be emailed often just how often is the million dollar question. In emailing to the list sometimes one can simply email to wish a happy birthday, to send a congratulatory message, a message about a milestone being achieved or simply to say thank you for being a loyal subscriber.
This of course assumes that the list is segmented.It would be a good idea to email more with non-offer messages and less offer messages.
I email to my list twice per week and yes, you do have those that complain.

Thanks for a good post
Vinton.

By: John Reed

John Reed — Mon, 11 Feb 2013 11:13:49 +0000

It’s probably the Comment Luv plug in, or something similar, that inserts the link back to the commenter’s site.

By: John Reed

John Reed — Mon, 11 Feb 2013 11:08:23 +0000

Hi Randy – the timing of TV Ads may not be controllable by those paying for them (or are they?!) – eg, after every Tesco Ad (with the slogan – Every Little Helps) there used to be an Ad for Lidl…….. it always made me crack up (even though I normally have Ad Blindness). I sometimes shop at both…..
John

By: John Reed

John Reed — Mon, 11 Feb 2013 11:01:00 +0000

I often feel like Phil does, but I do discriminate as Donald suggests.
I don’t mind the odd bit of repetition from Marketers I trust and like.
What really annoy me are the continual “Hey” emails I get from a variety of sources that don’t actually unsub me when I request it!
Thanks John, useful viewpoint.

By: Gareth Kentish

Gareth Kentish — Mon, 11 Feb 2013 10:23:53 +0000

Hi John, I’m going to mail-out more often with a total focus on the products I value myself. I think it’s working
Regards
Gareth