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	<title>Comments on: Sales Page Creation Essentials – Part 2: Basic Copywriting</title>
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		<title>By: Clive Merrick</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4266</link>
		<dc:creator><![CDATA[Clive Merrick]]></dc:creator>
		<pubDate>Mon, 16 Jan 2012 19:49:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4266</guid>
		<description><![CDATA[Thanks for all the great advice John, this has kind of de mystified copy writing for me. So many people have made it complicared it is nice to have some clarity. Maybe it is just their own fear getting in the way. I have a clear picture now am going of to implement it all now]]></description>
		<content:encoded><![CDATA[<p>Thanks for all the great advice John, this has kind of de mystified copy writing for me. So many people have made it complicared it is nice to have some clarity. Maybe it is just their own fear getting in the way. I have a clear picture now am going of to implement it all now</p>
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		<title>By: michael holcomb</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4265</link>
		<dc:creator><![CDATA[michael holcomb]]></dc:creator>
		<pubDate>Thu, 12 Jan 2012 15:12:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4265</guid>
		<description><![CDATA[Good post, John,  Yes, you make it clear once again that those who fail to plan are planning for failure, unfortunately.  After 10 years of trying, you have become a fair writer. :-)]]></description>
		<content:encoded><![CDATA[<p>Good post, John,  Yes, you make it clear once again that those who fail to plan are planning for failure, unfortunately.  After 10 years of trying, you have become a fair writer. <img src="https://johnthornhillonline.com/blog/wp-includes/images/smilies/simple-smile.png" alt=":-)" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
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		<title>By: Roberta</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4264</link>
		<dc:creator><![CDATA[Roberta]]></dc:creator>
		<pubDate>Sun, 18 Dec 2011 07:23:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4264</guid>
		<description><![CDATA[Always good stuff here, John. I keep bookmarking your posts so I can study them again to check on my progress to be sure I&#039;ve understood all the steps. So glad you explain things so well. 

Thanks!]]></description>
		<content:encoded><![CDATA[<p>Always good stuff here, John. I keep bookmarking your posts so I can study them again to check on my progress to be sure I&#8217;ve understood all the steps. So glad you explain things so well. </p>
<p>Thanks!</p>
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		<title>By: zora</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4263</link>
		<dc:creator><![CDATA[zora]]></dc:creator>
		<pubDate>Sun, 18 Dec 2011 01:03:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4263</guid>
		<description><![CDATA[Hi John,

Thanks for the blueprint formula outline. It shows you right off the bat a simple plan on what to follow to get a good sales page.

To Your Success
Regards
Zora]]></description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>Thanks for the blueprint formula outline. It shows you right off the bat a simple plan on what to follow to get a good sales page.</p>
<p>To Your Success<br />
Regards<br />
Zora</p>
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		<title>By: David Caudill</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4262</link>
		<dc:creator><![CDATA[David Caudill]]></dc:creator>
		<pubDate>Sat, 17 Dec 2011 07:20:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4262</guid>
		<description><![CDATA[Hello John,

Great stuff ( as always) Just wanting to say &quot;thank you&quot; for all that you do for everyone not just your students. 
Amazing Thanks again.

To Your Continued success,

David Caudill]]></description>
		<content:encoded><![CDATA[<p>Hello John,</p>
<p>Great stuff ( as always) Just wanting to say &#8220;thank you&#8221; for all that you do for everyone not just your students.<br />
Amazing Thanks again.</p>
<p>To Your Continued success,</p>
<p>David Caudill</p>
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		<title>By: Andrew Stark</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4261</link>
		<dc:creator><![CDATA[Andrew Stark]]></dc:creator>
		<pubDate>Fri, 16 Dec 2011 20:58:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4261</guid>
		<description><![CDATA[Hi John,

Like the new look of the blog, and totally agree that all you need to know is basic copywriting to get across these 5P&#039;s that you have outlined.

When selling on the WSO with your own product it&#039;s almost essential that you keep things real and sell yourself at the same time as the product, the 2 things should be so closely linked.

Sometimes when I see products being launched where a 7 figure copywriter has been hired it just smacks of proven hardsell tactics and actually takes away from the product as it trys to sell me on the dream rather the reality of what the product does.

No point in doing 7 figures if you get a high refund rate and bad reputation as people don&#039;t like to feel they&#039;ve been diddled.

Thanks

Andrew]]></description>
		<content:encoded><![CDATA[<p>Hi John,</p>
<p>Like the new look of the blog, and totally agree that all you need to know is basic copywriting to get across these 5P&#8217;s that you have outlined.</p>
<p>When selling on the WSO with your own product it&#8217;s almost essential that you keep things real and sell yourself at the same time as the product, the 2 things should be so closely linked.</p>
<p>Sometimes when I see products being launched where a 7 figure copywriter has been hired it just smacks of proven hardsell tactics and actually takes away from the product as it trys to sell me on the dream rather the reality of what the product does.</p>
<p>No point in doing 7 figures if you get a high refund rate and bad reputation as people don&#8217;t like to feel they&#8217;ve been diddled.</p>
<p>Thanks</p>
<p>Andrew</p>
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		<title>By: Dan</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4260</link>
		<dc:creator><![CDATA[Dan]]></dc:creator>
		<pubDate>Fri, 16 Dec 2011 17:12:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4260</guid>
		<description><![CDATA[Thanks John,
As always another great article full of key strategies for every marketer to follow. Looking forward to the next one.]]></description>
		<content:encoded><![CDATA[<p>Thanks John,<br />
As always another great article full of key strategies for every marketer to follow. Looking forward to the next one.</p>
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		<title>By: Drew H.</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4259</link>
		<dc:creator><![CDATA[Drew H.]]></dc:creator>
		<pubDate>Fri, 16 Dec 2011 16:08:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4259</guid>
		<description><![CDATA[Great Article When You lay things out I&#039;am always able to understand it I guess thats why I buy Your Courses anyway Thanks For The Lesson John]]></description>
		<content:encoded><![CDATA[<p>Great Article When You lay things out I&#8217;am always able to understand it I guess thats why I buy Your Courses anyway Thanks For The Lesson John</p>
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		<title>By: Eamon</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4258</link>
		<dc:creator><![CDATA[Eamon]]></dc:creator>
		<pubDate>Fri, 16 Dec 2011 15:13:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4258</guid>
		<description><![CDATA[Great post John and you&#039;ve left it simple for people to understand.

Them 5 (P&#039;s) are what it&#039;s all about, they&#039;re all important - but especially the P.S. I&#039;ve had ones ask me why it&#039;s so important to add a post script at the end of a sales page.

I tell them there&#039;s a percentage of people online that scroll directly to the (buy now button and P.S.) because they want to know if it&#039;s worth reading in the first place...then there&#039;s others that will read the entire sale page.

What your thoughts on the P.S. John? 

Eamon.]]></description>
		<content:encoded><![CDATA[<p>Great post John and you&#8217;ve left it simple for people to understand.</p>
<p>Them 5 (P&#8217;s) are what it&#8217;s all about, they&#8217;re all important &#8211; but especially the P.S. I&#8217;ve had ones ask me why it&#8217;s so important to add a post script at the end of a sales page.</p>
<p>I tell them there&#8217;s a percentage of people online that scroll directly to the (buy now button and P.S.) because they want to know if it&#8217;s worth reading in the first place&#8230;then there&#8217;s others that will read the entire sale page.</p>
<p>What your thoughts on the P.S. John? </p>
<p>Eamon.</p>
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		<title>By: Kelly</title>
		<link>https://johnthornhillonline.com/blog/sales-page-creation-essentials-part-2-basic-copywriting/#comment-4257</link>
		<dc:creator><![CDATA[Kelly]]></dc:creator>
		<pubDate>Fri, 16 Dec 2011 14:56:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.johnthornhill.com/blog/?p=1470#comment-4257</guid>
		<description><![CDATA[Great post John, I believe now after struggling for years my main problem was I didn&#039;t have all the tools necessary to succeed.
People don&#039;t realize that this business is a business and in business if you don&#039;t have a plan and sequence of the proper tools lined up, you will fail. 
It is my humble opinion that if you don&#039;t have all the skills, find someone who does, be it a mentor to hiring out the work you don&#039;t have the skills for. It takes a complete business plan to succeed and if you&#039;re missing one component it can&#039;t be completed. 
Thanks again for the info. 

Kelly]]></description>
		<content:encoded><![CDATA[<p>Great post John, I believe now after struggling for years my main problem was I didn&#8217;t have all the tools necessary to succeed.<br />
People don&#8217;t realize that this business is a business and in business if you don&#8217;t have a plan and sequence of the proper tools lined up, you will fail.<br />
It is my humble opinion that if you don&#8217;t have all the skills, find someone who does, be it a mentor to hiring out the work you don&#8217;t have the skills for. It takes a complete business plan to succeed and if you&#8217;re missing one component it can&#8217;t be completed.<br />
Thanks again for the info. </p>
<p>Kelly</p>
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