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YouTube is a great place to build relationships and create space for users to converse and share ideas about content posted. Here are some great tips to enhance your marketing efforts with YouTube that will contribute to your online success:

1. Begin with Great Content

Like any other content, YouTube videos must be engaging and compelling enough to prompt discussions and social sharing. Great content brings users to your channel and videos. Content that is refreshing, funny, thought provoking, entertaining, useful and even bizzare can cause a viral effect and bring about a marked increase in website awareness and product sales.

2. Make Your Video Findable

Your videos should be findable both within and outside of YouTube. Since Google owns YouTube, videos often appear on the first page of search engines. This is a proven method to out rank your competitors. make sure your keyword is in your title and your description as keyword rich as possible.

3.Brand Your YouTube Channel

Turn your channel into a destination of choice. By creating a custom background with colors to match your branding and creating a playlist of your most popular videos, you will appear more professional.

4.Engage your Viewers and Commentors

Don’t simply post and forget about your video. Make a commitment to reply to viewers who leave comments and further pique their interest by stimulating discussion about the topic. Simply interacting with viewers in this manner encourages them to click on your link and lead to an increase in sales.

5. Plan Ahead

Know what your marketing goals are and gently lead your viewers to see the benefits of your product or services. Be ready to answer any questions and be helpful in your comments.

6. Analyse the Data

How many likes did your video garner? What about Thumbs up or thumbs down. You can gauge what is popular and trending by looking at these data. Again, initiate discussion and make improvements to future videos you upload.

7. Cross Promote on Facebook and Twitter

Post and tweet about your video on Facebook and twitter. This would encourage even more interaction among these incredibly popular social spaces.

Being a savvy YouTube Marketer has big benefits for your online business. If you are new to video marketing or just want to know how to maximise your efforts in YouTube Marketing, these TUBE TUTORIALS are the perfect resource!

This is a guest post written by Carolyn Soh, if you would like to be considered for a guest post please contact me.