18 Ways to Get More Affiliates to Promote Your Product

Since launching Simple Traffic Solutions sales continue to come in at an incredible rate. This has proven to be one of my most successful launches to date with almost 6000 frontend products sold so far.

The main reason this launch has been so successful is because of the amount of affiliates that have promoted my product. You can drive traffic yourself but the amount of traffic affiliates can drive goes far beyond what you can do on your own. So far I’ve had 251 affiliates make sales and many have sold hundreds of copies.

Here’s 18 tips for getting more affiliates to promote your stuff.

1. Put together an affiliate program. I have to start with the obvious as some marketers are trying to sell their digital products all on their own. If you are selling digital information then you simply must have an affiliate program. I tend to use ClickBank but there are many more affiliate platforms out there.

2. Create an awesome product. Again, this may seem obvious but so many marketers sell crappy products that simply don’t deliver. The result is something that gets negative reviews, tons of refunds and a ruined reputation. You want to create something that affiliates want to promote and that means putting 110% into your product.

3. Your sales copy must be amazing. When you create a sales page it’s not just to sell to potential customers, it’s to sell to potential affiliates too. You could create the best product ever but if your copy sucks you can forget getting affiliates on board. My advice is to invest in a professional writing service if this is something you feel you can’t do yourself. I’d also recommend going for a graphical sales page, since I started doing this I’ve had far better results. This is the guy I use.

4. Create a comprehensive JV Blog. Most affiliates create a single affiliates page with everything crammed onto it. This makes it very hard for affiliates to get the information they need. By creating a JV Blog with easy navigation affiliates can find the info they need. If you need a JV Blog to model try this one. In my opinion it’s the best JV Blog on the planet :-)

 5. Have a killer sales funnel. Top affiliates are looking for maximum returns, this means adding more than one product to your sales funnel. Try to include at least one recurring and one high ticket product in your funnel.

6. Payout commissions on the backend. If you have a backend operation in place that sells a high ticket product include this in your sales funnel. I guarantee you will have better results. You should also make affiliates aware of the backend commissions they can earn.

7. Give affiliates everything they need to promote your product. Some affiliates want graphics, some want blog posts, some want email copy. Some want a bonus template, some want social media tools. The secret is to cater for every affiliate by including every single promo tool you can think of. You should also mention that if anyone wants anything personally created just to get in touch.

8. Keep affiliates updated. There is nothing worse than taking part in a launch only to find the product creator doesn’t keep you updated. Affiliates want to know how they are doing and how your sales are going so make sure you keep them informed.

9. Don’t force affiliates to opt-in. If you force affiliates to opt-in to get to your affiliate page many wont opt-in at all. Give affiliates a choice to register for updates and most will, but don’t force them.

10. Don’t change the rules halfway through your launch. I’ve seen this happen numerous times, sales requirements change, prizes change, rules change. Do this and you can forget the same affiliates promoting your next launch.

11. Make yourself available. Don’t hide behind your support desk, create a personal affiliate email and use that for communicating with your affiliates.

12. Reciprocate. If someone supports you support them back. (After making sure their product is awesome)

13. Join mastermind groups. Facebook, forums, email, personal friendships. The JV world is all about relationships. Make sure you are involved in as many groups as possible.

14. Give access to your product to anyone that asks for it. If someone asks for a review copy of your product give them it, even if you’ve never heard of the person asking. You never know how much traffic they are capable of driving.

15. Be excited about your product. The way you talk about your product is important, if you can’t get your affiliates excited about your product how can you expect them to promote it?

16. Run a JV Competition. Affiliates love to win prizes and the best way to do this is to offer prizes, wether for the amount of products sold or via a leaderboard. if you can’t afford to give away any prizes at least create a leaderboard, affiliates love seeing their name on leaderboards and it will give them an added incentive to promote your product.

17. Keep providing fresh email copy. Whenever you email your affiliates include some fresh email copy. Many will simply copy what you provide and mail out.

18. Educate your affiliates. Teach them how to get more sales by providing additional training. If you know of any affiliate methods that work share them with your affiliates, They will thank you for it by promoting your product using the methods you teach them.

As you can see a successful launch goes far beyond just offering 100% commissions on the frontend.

Remember that the main thing about getting affiliates to promote your stuff is because of the relationships you build. Get that part right and you will always have affiliates ready to hit send. Don’t sell your affiliates short, help them to make as much money as possible and they will be there for you time after time.

I think I’ve covered most key areas and I hope you’ve learned something new. If you like what you have read I would appreciate it if you could ‘like’, comment or share.


  • Dave Ball

    Reply Reply December 3, 2012

    Have to say its the best traffic program I have ever bought, so much so that I will be signing up for the monthly mentor and hopefully after that the partner with John which seems great value.
    Its hard to find someone as honest and also as knowledgeable as John , if you sitting on the fence , take the plunge you wont be disappointed, Dave ball

    • Dave Ball

      Reply Reply December 4, 2012

      Learnt to much since signing up with John, forget the rest you only need one mentor

  • Des

    Reply Reply December 3, 2012

    Great post John. Particularly point number 4. The last few launches I’ve done could have done with a separate JV blog. Nice tip!

  • Rohit Thakur

    Reply Reply December 3, 2012

    Grrrreat Post and just at the right time … I am about to release Graphics package and now i’ll keep all of these points in mind…
    bookmarked it :)

  • Omar Martin

    Reply Reply December 3, 2012

    I’m gonna add 2 more :)

    #19 Use a real time leader board. This keeps JVs coming back to the page and inspires competition!

    #20 Use VOXER to keep in contact with your top 10. JVs are competitive by nature. Putting them all on the same Voxer thread will add FUN AND PROFITS to your launch competition!

    • John Thornhill

      Reply Reply December 3, 2012

      2 Excellent points Omar.

    • Des

      Reply Reply December 3, 2012

      Thanks Omar. I’d never even heard of Voxer. Will def have a look into that app. Sounds like it could be a good fit if you do quite a few product launches.

  • Andrew Stark

    Reply Reply December 3, 2012

    Hi John,

    If internet marketing had qualifications I would have to put you up at professor level. What you’ve written is pretty obvious, but the way you’ve broken it down into small understandable chunks is brilliant.

    You’re a fantastic teacher who leads by example, and I was glad to be someone who made some sales, as I know that the people who buy your products become better marketers, and if they remember it was me who introduced them to you it looks good for me. Far better than being remembered as the douchbag who sold me a product that never delivered.


  • Jesse

    Reply Reply December 3, 2012

    These are awesome tips. The problem I have found is that a lot of authors of ebooks don’t have this attitude. I promote a lot of fitness products and most of the authors . . well frankly don’t care about their affiliates. AND you can tell by their lack of all the things mentioned in these tips. Thanks John.

  • Robert Axelsen

    Reply Reply December 3, 2012

    Wonderful post, John. You keep overdelivering! This goes into my personal notebook 😉

  • Karin Haworth

    Reply Reply December 3, 2012

    John, You are totally amazing…thank you for sharing your expertness with us! It’s an honor to promote your products!


  • Gary

    Reply Reply December 3, 2012

    Oh this is one of the best articles I’ve read in a while especially after looking at some of the affiliate programs for use by vendors. Very very helpful. Long time fan John and product buyer.

  • Rob Corrigan

    Reply Reply December 3, 2012

    Hi John,

    Thanks for the great information, its easy to forget in the heat of product creation and writing all the copy and affiliate materials, that the marketing is just as if not more important. My advice to anyone reading this print it out and stick it in plain site so that you can use it as a tick list.



  • Claudine

    Reply Reply December 3, 2012

    Excellent post John.

    It has given me some great ideas to add to my list. I will be book marking this post.


    Reply Reply December 3, 2012


  • Jerry Paul

    Reply Reply December 3, 2012

    I am working on week 6 with Johns Partnership To Success Course and am loving it! I knew some of the things taught about blogging so I have only been at it about three weeks. What is nice is you can work at your own pase and not get overwhelmed. I am looking forward to learning how to create and promote my own product which I have never done. All of John’s training videos are very easy to follow and are step by step just what I need.

    If you don’t have your own product to promote yet I highly recommend John’s Partnership To Success course. I agree with Andrews comment above John is “a fantastic teacher who leads by example”.

  • rob masters

    Reply Reply December 3, 2012

    Yes John, I’m impressed with you so far and this post is another piece from you that was well received. thank you for taking the time.

    • Steve Miller

      Reply Reply December 4, 2012

      John, Great post. All your points are so valid and and should be followed to a “T” by everyone who is launching products. I followed 99% of them on my most recent launch w/you. I accidentally strayed off course for a moment , but thankfully you & Randy got me back on track quickly without damage. I couldn’t agree with Andrew Stark more! You are an excellent & patient teacher 😉 A man is often judged by the company he keeps and I have found that your associates are very helpful too.

  • Galen Anderson

    Reply Reply December 4, 2012

    Thanks John for an interesting post. I was wondering if the affiliates contact you, or do you use some of the same ones over and over? Or do you have a list that you contact? Your traffic product is great, as I bought it myself! Thanks!

    • John Thornhill

      Reply Reply December 4, 2012

      Hey Galen,

      I have an opt-in form on all my affiliate pages. This builds my affiliate list and when I launch something new I can let them know about it.


      • Dave Ball

        Reply Reply December 4, 2012

        Hi John can you reccomend a pop up plugin for WP

        • John Thornhill

          Reply Reply December 4, 2012

          I just use Aweber’s pop up feature Dave.


  • Matt Morgan

    Reply Reply December 4, 2012

    Hello John, I hope you are keeping well.

    They are a great collection of ways to maximise the amount of affiliates promoting your affiliates.

    This will bring you more traffic and more sales.

    I think your style of the JV Leaderboard for everyone to see everyday was nice, and kept affiliates glued to the affiliate JV board.

    Matt Morgan.

  • Chin M C

    Reply Reply December 4, 2012

    Very comprehensive discussion on affiliate marketing system . For a person starting , it would need tremendous effort to learn and implement successfully . At lease this post summed up everything I need to know …Thank You John.

  • Ian McConnell

    Reply Reply December 4, 2012

    Thanks John, your affiliate blog is just awesome.

    I immediately put your product to the top of my promotion list because it is good quality for my readers and I feel good pushing it hard.

    I’ve learned a lot from this.

    Ian McConnell
    Western Australia

  • Carol Duvall

    Reply Reply December 4, 2012

    thanks John. I have just finished going through Simple Traffic Solutions and am just working on being a good sponge. Now, I just need to get busy applying all the good info.

  • Kenny

    Reply Reply December 4, 2012

    John good product and blog post. Makes me realize what I need to be working on I just created an affiliate programs through Jvzoo and a jv-tools page but this is a good guide thanks

  • Sergio Felix

    Reply Reply December 4, 2012

    Hey John, really awesome tips my friend!

    The only thing that jumps in my face on this one is the affiliate jv prizes, how did you start doing this when you were doing your first JV contests?

    I’ve seen people promising up to $5,000 (sometimes even more) for first place but I’m 100% sure that nobody started doing that with their first product launch.

    So any ideas for a first timer? Thanks in advance.


    • John Thornhill

      Reply Reply December 4, 2012

      At first Sergio I wasn’t running JV comps, in fact a JV comp was something I was not even aware of in my early days.

      For the first time just run a leaderboard, believe me even just a leaderboard gives affiliates an incentive.


  • Gareth Kentish

    Reply Reply December 4, 2012

    Thanks mate, for your support and inspiration over the last 11 months. Your 18 points resonate so well with what I have learnt. I cannot recommend the Partnership to Success program enough.
    … and of course you are able to completely substantiate your comments by the very real success of your campaigns – awesome!

  • Scott Stembridge

    Reply Reply December 4, 2012

    Thanks John, as one who has yet to launch a product the thought of dealing with affiliates and other minutae is a daunting prospect. Your post provides plenty of relevant pointers to take note of, cheers!

  • Dave Gardner

    Reply Reply December 4, 2012

    Thanks for these 18 tips John!

    They will definitely come into play as I build my sites towards
    having a better affiliate program in both the IM niche as well as as Lacrosse, where I launched my first Clickbank Product and started an affiliate program with it.

    Dave Gardner

  • Eruwan Gerry

    Reply Reply December 4, 2012

    Absolutely brilliant sharing here John.
    I’m especially blownaway with the comprehensive JV Blog strategy. Absolutely a goldmine!
    Thanks again. :)

  • Tammy

    Reply Reply December 4, 2012

    Can anyone recommend an affiliate program to use for someone just starting out? Simple to use and track and that provides a leaderboard.


    • John Thornhill

      Reply Reply December 4, 2012

      JV Zoo will do that Tammy.

  • Diane Hurst

    Reply Reply December 4, 2012

    This is all great info! I haven’t been sure about whether to set up an affiliate program, and now I see it would be a good way to raise traffic– and potential customers– to your site. Good to know about the graphical sales page and link to see some examples.

  • Erwin

    Reply Reply December 4, 2012

    Hi everyone,

    nice post but I must first creat a product and I know it must be a very good product.
    So I know what to do after the creation but I’m wonder if you Jonh could give some cool tips how to create a powerful product.

    Thank you.

    I would be appreciate if you could rate this product:

    All the best and see you on top.

  • Tony Clingan

    Reply Reply December 4, 2012

    Had heard a lot of good things about you, now that I’m on your list I can see why both you have been successful and why your affiliates would be too

    Thanks for sharing Tony

  • Gunawan

    Reply Reply December 6, 2012

    John, it’s a very good articles.
    I learn a lot from you to give the best to everything we did, especially in the internet.

    Have to say it’s very good product you have on Simple Traffic Solutions. Very clear and helpful.

    You always give more than you have to.

    Thanks and Cheers

  • Tom Yevsikov

    Reply Reply December 6, 2012

    Damn that’s a fine ass sales page.

    I mean seriously, I wanted to promote this and almost ended up buying it!!

    You deliver massive value john, seriously.

    Both on your products and your blog.

    To OUR Success,
    Tom Yevsikov

  • Lisa

    Reply Reply December 7, 2012

    Hi John!
    As I go down this list, I say

    I am so happy that with Chris’ and my launch next Friday, we have everything set up just like you taught us!

    Affiliate page, JVBlog, swipes, giving out review copies, keeping affiliates updated….everything you have taught us right here on a list!
    This is gonna ROCK!We have some amazing affiliates! Thank you :)

    I know we don’t talk much with all the stuff that is going on, but I am glad I am in PTS. I’m sure others are too!

    It took a minute, but look at us NOW!!

    Thanks for all you do!


    • John Thornhill

      Reply Reply December 7, 2012

      Your launch is gonna rock Lisa and I can’t wait.

  • Dee Ann Rice

    Reply Reply December 12, 2012


    Great list of things to do for a product launch. As I get ready for my own 1st product launch it all seems overwhelming but the more I read the better I understand what I need to do.

    I am going to keep this post in mind as it seems like a great check list.

    Thank you.

    Dee Ann Rice

  • Shireen C

    Reply Reply December 15, 2012

    Thank you, another great share from john.

    Found a few gems in this awesome article :-)

  • Phil

    Reply Reply December 22, 2012

    Hey JT,

    Great stuff. As I finally come to the close of my product creation, these tactics will surely come in handy.

    I’m trying to start building as many relationships as I can BEFORE launch time so the affiliate-getting process is seamless!

  • Dean Thompson

    Reply Reply December 23, 2012

    Hi John,

    I’m not ready to launch a product yet but these tips will sure come in handy when I do.

    A lot of what you mention in your article is about being genuine, honest and helpful.

    I think if you can keep these attributes throughout your business, you won’t go far wrong.


  • Mark Burrows

    Reply Reply December 31, 2012

    Hi John

    This is a great post you have given us, I purchased Simple Traffic solutions and it is helping no end with my new blog.

    Kind Regards

    Mark Burrows

  • boga dhami

    Reply Reply January 14, 2013

    Hi John
    This article is real eye opener for newbies as I am studying your traffic course at present,which is great and learning fast,you know your stuff and look forward to the future.
    boga dhami

  • Dave

    Reply Reply February 25, 2013

    A real eye opener , Shame we cant get our kids to study this in school

  • Randy Smith

    Reply Reply October 31, 2013

    Very well said John :)

    I guess having a monthly affiliate comp helps too…lol
    I’ve sent a few extra emails after I noticed I was on the leaderboard again, just to help keep me on it and moving up it.

    Doesn’t get me a prize every month – but it sure does get you plenty extra traffic and sales :)


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