Coaching Case Study – Dianna Smith

This is a case study from a student who took part in John Thornhill’s Personal Coaching Program.

Name: Dianna Smith

Niche: Health & Beauty



The saying “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime” is the most appropriate summarization of John Thornhill’s Coaching program.  I literally learned how to create a marketable product from conception to final distribution.  I know with certainty that I can create another eBook with the knowledge that I have acquired over the last 16 weeks.

The coaching program was excellent and well worth the money.  I have spent literally thousands of dollars on other programs with significantly less results.

I could personally write a book on how great the program was, but it would be giving away some of his secrets! Seriously, one advantage over other programs is the support.  The technical support was excellent.  Daniel, John’s associate, always responded back to my questions quickly.  John’s support was excellent also.  It amazed me that I would actually obtain an answer to questions in a timely manner considering that I am in the US and John is overseas.

To me this is a key point.  Several programs I joined provided information on a weekly basis, but on an inconsistent basis.  You never knew what day you were obtaining the information.  John always had the training available on Mondays like he promised. I looked forward to returning from work on Monday evenings and starting my work for week. I can not emphasize how wonderful this was. I had a few delays due to hurricane Ike and my loss of power, but the information was waiting for me so I had no concerns.

The workload was divided into doable chunks.  The instructions were so easy to follow.  The first week, I had a challenge with the videos playing, but once I downloaded them to my machine, I did not have a problem at all.  Video training makes it almost impossible to make mistakes.  I could pause the videos and follow along exactly.  It was easy because I used exactly the programs/tools the John recommended.

In some programs, you pay a fee up front, and then there are many so called “Optional” additional fees, you end up paying a lot more than you anticipated.  You also feel like you were deceived.  This was totally not the case with this program. I honestly can not think of one additional expense that was not needed.  I was impressed with the way John provided tools that were free.  I had never heard of any of them.  In fact, I had the paid versions of each. The free ones were just as good, if not better that the paid ones!

We also obtained invaluable information and great discounts from the vendors that he recommended.  I absolutely love  my website.  I could not have written my salesletter or eBook without the additional eBooks that were provided. In the sea of eBooks, these provided just great information.

I never had a total picture of how a salespage, website, autoresponder and followup emails worked together.  This knowledge alone, was worth the price of the course.

I can not praise John Thornhill’s 16 week course enough and I still can not believe that I created my own eBook, Magic Body Makeovers, that can be obtained on ClickBank at


Dianna Smith

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