Monday Morning Rant – Stay True to Your Word


  • Glenn Shepherd

    Reply Reply December 2, 2013

    Hi John,

    Well said, buddy! This is such an important point. What I’m finding now is that I can often spot those who are going to do what they say they’re going to and those who aren’t. Having said that, it’s usually much easier to spot the ones who are clearly trying to trick their prospects. Personally, I can only think of a handful of Marketers that I always trust to be true to their word. It’s a sad state of affairs, but it’s good that there are some Marketers who have the reputation for doing the right thing.

    It’s so important not to fall into the trap of using unethical means in our marketing. This is something that I feel very strongly about and I hate it when I see dishonesty in the marketplace. Some people try to excuse it by saying things like, “It’s just business” but for me, that’s a poor excuse and doesn’t wash. If you can’t do business without being dishonest then you need to reevaluate and adjust the way that you do business.

    Just recently I saw a promotion for some plugin – I forget exactly what it was – and I noticed that it had a feature that was designed to give visitors the wrong impression. Now, it was all portrayed as being a wonderful idea and such a great plugin but I thought, “Well that’s giving the wrong impression and is dishonest” so I immediately lost interest. The rest of the functionality may have been good, but as soon as I got a sniff of dishonesty I wanted nothing to do with it.

    Thanks for emphasising the importance of keeping true to your word, John. People will still be dishonest and there will always be people who try to gain the advantage by underhanded means, but if this video helps the decent Marketers avoid being tempted to try unethical tactics then it’s done its job.

    Kind regards,

  • Kevin Fahey

    Reply Reply December 3, 2013

    Hey John,

    Loving the Monday morning rants…

    I think you got the point across pretty well in this one and loved the straight clean cut ending.

    Keep em coming.

  • Jimmy Hancock

    Reply Reply February 24, 2014

    Hello John,

    100% agree on this. I have unsubscribed from a few marketers for this simple fact alone. I have even set and waited for the time to run out…just to see what would happen. lol.

    How can you trust what someone is telling you, if they are using scarcity tactics to get you join, buy, opt-in, whatever and then don’t follow thru with it?? Do they really think that people are so easily manipulated or is it laziness?

    I have noticed on a product that I bought from someone, that the whole email series is from the initial product launch time (which I believe was over 2 years ago, since nothing on their member area has been updated in over a year). Some of their email series takes you to other product offers (of course). They use scarcity tactics on these, however the price has never changed.

    Dishonest marketing tactics may work for some in the short term. But they have to know that with the connectivity of social media and such, the world will soon know they are not to be trusted.

    I look forward to your next updates and the Partnership to Success is awesome!!!

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