Sunshine, Call’s, Bullets and Bristol

Summer Is Here

Hey guys, It’s 11am as I write this quick blog post and the sun is shining, the weather here in the UK has been fantastic lately and under normal circumstances I’d probably get this blog post done, do my emails and give myself the afternoon off. However, I have a ton of consultation calls booked in today and tomorrow so it looks like I’ll have to stay in the office but that’s ok as I know I’ll be generating content while helping others.

John’s Marketing Calls Launches Today

Speaking of consultation calls, this conveniently brings me onto my next topic, I’ve just launched a site called John’s Marketing Calls. The plan is a simple one. I have a video on the main page and I give away some of my previous consultations. No opt-in is required but you do need to opt-in to receive more calls. Once you opt-in I offer you the chance of consulting with me. I’m at the testing stage at the moment but if I make sales I’ll open the site up to affiliates.

Here’s a breakdown.

1, Main page

2, Download page, this can be accessed without the need to opt-in

3, Thank you page after opt-in

4, Example of a page I send people to when they access more calls

You will notice the main aim of this site is to make sales of $497 consultation calls. Something which I feel is great value as I will ultimately promote the calls to my list.

If I do bring affiliates on board this will mean I am building a list from this and generating $497 sales, can’t be too bad if it works. I’ll keep you posted but hopefully this setup will give you some ideas for your own business. BTW, let me know what you think about the video on the main page :-)

Affiliate Silver Bullet.

No doubt you will have received a ton of emails about Affiliate Silver Bullet that’s due to launch tomorrow. I’ve had a good look at this and have to say this looks solid. It’s basically a ‘done for you’ kind of product where everything is provided to help you set up automated affiliate campaigns. I like the look of this product so I’ll be promoting this myself. In the meantime you can find out more and register for the pre-launch webinar here.

Anyone Going To Bristol?

Finally, are you going to the LFMPIRE Workshop in Bristol on May 7th 8th and 9th? If so let me know and we can arrange to have a drink and a chat. I’ll be there from Friday tea time for the whole event along with Dave Nicholson. It should be a blast and I’m sure many long term business relationships will be formed. If you’re quick you still may be able to grab a ticket, get all the details here.

That’s all for today, please leave a comment and let me know what you think about the setup for John’s Marketing Calls, Affiliate Silver Bullet and if you’re going to Bristol let me know.


  • Ron Barrett

    Reply Reply April 27, 2010


    Great idea!

    Allowing people to access a few calls is a good way to let people ‘see’ the valuable content that you are providing and it leaves them wanting to hear more so they will probably opt in (I did) to get more of the content.

    As far as monetizing, I think that if the calls are bundled, they would make a great product and they could be sold for the $497 in the form of a physical product and maybe $297 for digital downloads. Just a thought.

    Keep up the good work and I’m looking forward to listening further.

  • Andrew stark

    Reply Reply April 27, 2010

    Hi John

    That looks like a neat flow for your site and will give you great authority, if you show people who are already paying you $497 then that will become your standard price, and a very good hourly rate.

    Sadly I can’t make Bristol, it’s my wife’s 40th birthday and it’s not even worth asking!



  • Stuart Turnbull

    Reply Reply April 27, 2010

    Hi John

    I love the way you give loads of solid content away for free without even asking for an opt-in.

    This is a great way to build trust with people who don’t already know the quality of your products.

    I’d love to meet up at an event like Bristol, could you give a bit more notice for the next one you plan to attend?

    I hope you enjoy it!


  • Phil

    Reply Reply April 27, 2010

    Interesting for sure,

    But the something for nothing route establishes a good rapport for sure.

    Which if you click the link above you will get as well lol.

    I hope the idea works out for you John, you do seem to be taking a slightly different direction these days, Masterclass and now consulting.

    I enjoyed my time on Masterclass and very worthwhile it was too.

    All the best

  • Lisa

    Reply Reply April 27, 2010

    Hello john,
    This is going to be awesome! I have heard your calls and you blow me away every time I hear you! I can’t believe how totally cool you are. You know just about everything that works in the IM business and you give that information so freely, like you were talking to you best friend!!
    I am so glad you are making this available to the public! The Marcus Passey call was amazing and I have been trying to figure out a way to let my friend listen to it and you have finally made that possible! I have already sent him to the sign up page!

    Wish I could see you in Bristol, but I don’t even know where that is! I am sure it’s in the UK somewhere and I am in the US plugging away! I would love to have a coffee (or tea) with you!
    maybe next time!! :)

    Take care and God Bless!!


  • Jacinta Dean

    Reply Reply April 27, 2010

    Hi John,

    I think the calls are an excellent idea. And I am sure that most people that bought your 72 Hour Madness product actually bought for the calls. I know I did and I am looking forward to starting out next week! :)

    What I like about the calls is you have also made the commitment to help create a product with the calls for people and promote them to your list to help the people list build.

    I do believe this will be one of your successful products and before you know it you will be booked out with consulting. People will like the fact that they are talking to you one to one and not just in a webinar setting, they have personal access to you for the call.

    I think you will be surprised at how successful this product will be especially when people realise the potential of what you are offering.

    Looking forward to my first call next week!


    Jacinta 😀

  • Steve Wilkins

    Reply Reply April 27, 2010

    Hi John,

    Good to see you on the consultation path now. I am sure you have so much to offer with regards to your IM skills and knowledge and this looks like a great way to build up a rapport with your clients and help them at the same time.

    I am absoultely gutted as I was told by Steve King about the Bristol event but sadly I am in Poland that weekend organising the last of my wedding details. I really hope there is another opportunity in the not to distant future to meet up with you for a drink and a chat.

    Good luck with your marketing calls project I am sure it will be a huge success :).

    Steve Wilkins.

  • Jay Mueller

    Reply Reply April 27, 2010

    Here you go again John. Great idea! I’ll be watching for the affiliate information as it really fits into what Steve King and I have coming up.

    I always thought you should have more one on one contact with your clients and this way is beneficial for all concerned.

    As to the Bristol event, sadly I will not be able to attend (I’m in the US), but Steve may find to to get there. I’ll talk with later today in our Skype business call.

    Looking Forward to your Launch already. 😉

    Jay Mueller

  • Doug Prentice

    Reply Reply April 27, 2010

    Hi John
    Yet another cracking idea! If you believe as I do that the more you give the more you’ll probably get, then you must be doing an awful lot of getting because you give us all soooo much.

    Adding this to your 72 hours of madness I feel that my cup is full and overflowing. All that’s to now is put it into action. The bit we have to do for ourselves!

    Best regardsDoug

  • Sean Beardmore

    Reply Reply April 27, 2010

    Hey John,

    A great marketing idea you have here, and one that will be a success for sure. Such a simple idea too, but effective

    Just by listening to the call with my friend Marcus, I already picked up some vital information (Marcus wouldn’t tell me :-) )

    I’ll see you in Bristol John, looks like its going to be a great weekend.

    Take care


  • Nick Baron

    Reply Reply April 27, 2010

    G’day John,

    Wooa! You’re on a roll, and rocking at it again, John!

    Diversifying your areas of help to others, thru Consulting,
    and as always, offering value (calls) in the process is a
    recipe for success! Well done John, and great idea!

    Regarding Bristol, due to the short notice, I am already
    tied up (3 weeks in LA for business and pleasure) during that time,
    and as such I won’t be able to attend, saddly).

    Really look forward to meeting you and the cool gang, Dave, Paula,
    Dan, Omar etc..Wish you all a blast there, hopefully rain

    Keep doing all you’re doing! Thank you for all over
    the past few years!

    Best Regards,

    Nicolas Baron
    Masterclass 2009

    be able to attend

  • Ed

    Reply Reply April 27, 2010

    Hi John,

    That Affiliate silver bullet really does look good, as for Bristol i checked the calendar straight away im working unfortunately(gutted), but thats life, maybe some other time, anyway have a good time and like i say maybe some other time, we`ll meet one day!


  • Rob Corrigan

    Reply Reply April 27, 2010

    Hi John really impressed with the way you have this set up, I will be watching the progress, I think there is a lesson in this for everyone.


  • George Nieves

    Reply Reply May 2, 2010

    Hi John,

    You’re always on the cutting edge my friend! Your marketing tactics are tremendous.
    I agree, Affiliate Silver Bullet looks like a great product…a worthy follow-up to their last smash hit. I won’t be purchasing though, as not to bog myself down with too many things at once. I don’t want info overload now.
    As for Bristol, between being here in the U.S. & the short notice, I’ll sadly be unable to attend. Hopefully, you can give me a rain check for us to meet at another time.
    John’s Marketing Calls should be a huge success! I am extremely tempted. I have to check my shallow budget though.

    Best regards,
    George Nieves

  • Sue Schlaiffer

    Reply Reply May 3, 2010

    Hi John,
    What a fantastic idea to offer consultations by phone, as I know you have so much to offer others with your knowledge, skills and experience. This will be a super hit. I am also thrilled to be able to attend the LFMpire workshops in Bristol as I only live 3 miles from there! Look forward to seeing you, Dave and everyone else I will be lucky to meet, and I feel very priviledged to be attending.
    Sue Schlaiffer.

  • Hi John

    I’ve just found your blog so I thought I’d leave a comment and say a quick hi. I’m going to be at the LFMpire event at Bristol so I guess I’ll get the chance to meet you and buy you a beer very soon.

    Rgds, Greg

  • John Schmidt

    Reply Reply August 9, 2010

    Hi John,
    John you had at one time information about how to turn an ebook into a book. I do not see that anymore? Did you take it down or is that idea out of date now? I was thinking of that route and would like to now the correct way to carry it out.
    Your student,
    John Schmidt

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