Giving Value & Increasing Long Term Profits

When I created WSO Domination the plan was to make this a $497 coaching program and sell it via a live webinar and after spending 2 months creating the content I knew I could sell this for $497 as I know it’s some of the best training material I’ve ever created.

However, I had a change of plan and decided to offer this at $29.99 and offer a product called the WSO Development program as an upsell. This complimentary upsell is a monthly training program that costs only $7.95 per month, it is aimed at people who want to take their WSO training to the next level. You get a chance to join the WSO Development Program when you invest in WSO Domination. The WSO Development program includes:-

  •  Personal Training Where I Will Show You How To Develop Your Skills and Fast Track Your Success
  •  Additional Live Interactive Group Training Where we Can All Share Ideas, Tips, ETC
  •  Access to The WSO Development Members Only Forum
  •  Interviews With Successful Warriors Revealing The Secrets to Their Success
  •  Personal Support Including Telephone Support if Needed
  •  Behind The Scenes Case Studies of Every Single WSO I Launch in The Future
  •  A WSO Review and Promotion Service For YOUR Product

As I wanted as many people as possible to see the WSO Development Program I decided to price WSO Domination at $29.99 in the hope it would bring in a ton of sales.

Then just 12 hours before launch I posted this question on my Facebook wall asking what people thought the price of WSO Domination would be.

This was a crazy thing to do as a lot of people guessed low, way lower than $29.99. I knew I was in trouble and as a result I decided to offer WSO Domination at the completely crazy price of only $9.99 for the first 7 days. Now I may be a little crazy but I also knew that this would result in more sales of my front-end offer and in turn this means more people get to see the WSO Development Program upsell.

This means everyone wins, the customer gets WSO Domination at the best price ever of $9.99, I can offer my WSO Development Program to as many people as possible and generate a ton of recurring billing sales and the WSO Development Program becomes a thriving community. Because of the low price point I also have fewer refund requests (I’ve only had 1 so far) as the customer knows they have received incredible value.

So far almost 1000 people have invested in WSO Domination in the first 72 hours and over 35% have invested in the WSO Development Program resulting in hundreds of recurring billing sales so far, as this is where the long term income will come from I believe I have made the right decision with the initial $9.99 price point.

If I hadn’t posted that question on Facebook I would have priced WSO Domination at $29.99 from the start and I know this would have resulted in fewer front-end sales, so this week I have learned 3 valuable lessons that I want to pass on to you.

First of all what do you want to achieve long term from your product? My long term goal for WSO Domination is tons of recurring billing sales and a thriving community in the WSO Development members area. I know by making the price point $9.99 for the front-end offer this will be achieved.

Secondly, listen to your customers, Facebook friends and subscribers. They will tell you what they want from you and also help you price your products.

Thirdly, I want you to check out WSO Domination before the price increases, I strongly believe this is the best product I have ever created and you will be blown away when you see what’s inside the members area, you will also get the chance to work with me on a personal level for only $7.95 per month via the WSO Development program should you invest in the complimentary upsell.






  • Lisa

    Reply Reply October 30, 2011

    I have been working with you for a while now and I am amazed at how easy it is for you to make your products and the great quality content you always provide!

    It’s absolutely astonishing!!

    Can’t wait to get into WSO Domination just to see how you do things! I am not quite ready for a WSO, but when I am…I know who I’ll come looking for!!

    Thanks again for all your help and guidance! You mean the world to me!!

    Great products and great prices…whooda thunk??

    Take care and God bless!


  • Paul Power

    Reply Reply October 30, 2011

    Hi John,

    I was one of those people who bought WSO Domination in the first 24 hours, and I have to say that the content is awesome, I am sure that by foloowing the steps you teach us, I will make some good money, and be able to live a better life.

    This offer is a steal at the moment, and even after the price rises, I can honestly admit, that it will still be cheap, especially with the profits you can make if you do everyhting that John teaches properly.

    Also, a mentor is vital if you want to be successful in internet marketing, as let’s face it, when you are new, the learning curve is daunting to say the very least.

    A mentor, or if you prefer, teacher, will give you the steps they took to succeed, and again if you listen, but above all, take action, then success can be yours.

    Thanks for WSO Domination John, I will be upgrading shortly and look forward to launching my first WSO soon.

    Take Care,

    Paul Power.

  • Dan Sumner

    Reply Reply October 30, 2011

    I remember the email you sent me about the price point and how th FB guys were discussing the price they wanted it to be. I must say lowering the front end has created awesome exposure for the recurring billing product. Guess what? It worked mate well done you nailed the price point.

    Some great info for the future there JT 😉

  • Rob Corrigan

    Reply Reply October 30, 2011

    Hi John, you have supplied some real value in the past but WSO Domination really does beat the lot for both value and content. I have spent all weekend (so far) just going through the masses of training to get my own WSO’s off the ground as quickly as possible so much so that I never noticed I had won a free copy!

    Even at $29.95 this offer represents outstanding value and I have no doubt it will bring in a ton of sales even at that price.

    Well done John on a first rate product.


  • Nahid Ashby

    Reply Reply October 30, 2011

    Hi John, I was also one of those people to buy WSO Domination and the upsell in the first 24 hours. I was made aware of this by a posting from a Facebook friend. I’ve been buying a few WSO products in the last couple of months and realised how simple some of them were.I was actually thinking about creating a WSO product of my own but had no idea how to get it listed. So this was just what I was looking for. To be honest, I wasn’t expecting much but I was pleasantly surprised! you really over delivered here.

  • Ed

    Reply Reply October 30, 2011

    Hey John…

    I firmly believe…the low price point is THE only way forward to generate long term recurring income for all products created..

    Because people are for to skeptical now of all *new* product releases online…so much so that the LOW price offer is a low risk investment to lose, which in turn instills the natural urge to impulse buy!

    However..the key here is to also *over deliver* on the product to bring them back to all your future offers…

    The WSO domination, video course really is your best product to date apart from your Masterclass course!

    You know I have told you how long I have waited for this product to arrive, and not only have you delivered, but you have delivered the exact steps that have held me and countless others back…towards WSO success!

    It only remains for me to say you’ve done it again John!


  • Dee

    Reply Reply October 30, 2011

    Hi John
    I got more than double value by buying through Danial’s link. To me it was a priceless bonus that I intend to make full use of in the future.
    Thanks to you both

  • Mike

    Reply Reply October 30, 2011

    Hi John,

    Your product looks like just what I need to create a WSO the right way. I can guess my way through by looking at some other ones, but to get the information from someone like you who’s done it very successfully is the way to go. On behalf of your subscribers and followers, thank for creating such a fine product.


  • zora

    Reply Reply October 30, 2011

    Hi John,

    You know you can get one of those WSO Domination product ready for me Im in. Great job.

  • Paul Guilfoyle

    Reply Reply October 30, 2011

    Hi John
    I bought WSO Dom and the upsell.
    The product is clearly far more valuable than the price you are asking.I’m not surprised you were originally looking at this being a $497 training.
    Although WSO’s are not part of my current business plan I had to get it while I could at that price.I suspect same for lots of others.
    Great product- thanks and all the best,

  • Carol Smith

    Reply Reply October 30, 2011

    Got the email about WSO Domination being live and within the hour had purchased, upgraded and downloaded the first lessons that were in PDF transcripts.

    Information is outstanding, instructions easy to understand. I encourage anyone tempted to try offering a WSO to invest in your product first.

    Just one question – Do you intend to create transcripts for the rest of the videos? Being from the south of the USA and having that slow drawl, I find UK accents difficult to understand (as I do even the Northern USA accents).


  • Andrew Stark

    Reply Reply October 30, 2011

    Hi John

    As with everyone else the content and presentation totally overdelivers for the price point and you’re definately building up a community that people who are serious about business want to be involved in.

    This post very much reads like a chapter from the excellent new book from Jim Cockrum. Sure you could have sold and made a lot at $497, but at $10 you’ll sell thousands more and have people knocking on your door because you’re now the expert in the field.

    Congratulations and keep up the good work.


  • Mary Kathan

    Reply Reply October 31, 2011

    Hey John

    I bought the WSO Domination as soo as I saw it. Wow – very impressive. I always love your training videos!

    Mary Kathan

  • Matt Morgan

    Reply Reply November 2, 2011

    WSOs are good to generate some internet marketing profits, Over deliver, do more than is expected, and make sure you build some trust before putting one out there.

    Offering it from $497 to a lower price is a good strategy, people would be shocked to have this at $29.95 as it is defiantly over delivering. The value of this would be great to your customers,

    Congrats on another product to your list

    Matt Morgan

  • Sergio Felix

    Reply Reply November 5, 2011

    Hey John,

    I was one of the FB guys that tried to guess the product’s cost in advance.

    My guess was way lower than $29.99 but that was because I was influenced mainly by two products I bought from you recently which both were under $29.99

    The other point I’d like to address is that it is very hard to price a product just by guessing what it does (there was no video or any type of info at the time of the guessing game).

    As long as I know, it could have been just a 5-page PDF or as big as your course turned out to be.

    I’m pretty sure the rest of the guys guessed low from similar reasons but it is nice to see how you adapted to the scenario and maybe got a lot more in return!


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