10 Steps to WSO Success

As an Internet Marketer I love creating Warrior Special Offers, (also known as WSO‘s) they are quite simply one of the fastest ways to make money online. However, listing a Warrior Special Offer does not guarantee success. Here are a few things you should do if you want to make your offer a success.

1. Increase Your Post Count.
Increase your post count, by simply posting on the Warrior Forum, but be sure to give value by asking and answering questions and avoiding “me too” comments. It isn’t hard to genuinely increase your post count by simply browsing the forum, finding a thread that interests you and getting involved in the conversation. Above all GIVE VALUE!

2. Use High Quality Graphics.
Using high quality graphics on your WSO makes the whole thing look a lot more professional. Grainy, unclear and low quality images can really ruin the look of any WSO and can make it look “cheap.” Also avoid using a white background on your images as the Warrior Forum is an off white color. Use a png format image or make sure your images have the hex code f5f5f5.

3. Always Reply Quickly, Confidently and Positively to any Queries.
When you receive questions about your WSO make sure you answer quickly. Be confident in your responses and if you need to do some research before you answer any questions. If people don’t have confidence in your replies they wont have any confidence in your product.

4. Consider Partnering up With Someone.
“Two heads are better than one.” That phrase applies to most things, including a WSO, as with any offer you if you can partner up with a fellow marketer then you could potentially double your sales. With two marketers comes, two mailing lists, two affiliates lists and two sets of skills and expertise. This would also be a good idea for someone with no WSO experience, if you could partner up with someone who is familiar with launching WSO’s then obviously that would be invaluable.

5. Research WSO’s Related to Your Product.
When trying to create a successful WSO surely the best thing to do would be to take a look at current successful WSO’s related to your own to get ideas on how to make your own as good as it can be. Obviously don’t just go copying someone else’s WSO but there is no harm in looking for ideas and tips on how to provide more value and make more sales. So check out the most successful WSO‘s and ‘model’ them when you create your own.

6. Create an Affiliates Page.
Why do 99% of marketers who list WSO‘s not have a dedicated affiliates page? If you want to attract affiliates create a dedicated page and give them all the info they need about your product. The front end offer, sales flow, price, commissions, etc. Give them email copy, blog copy, graphics and anything else they may need to promote your WSO. Most affiliates are lazy and you need to go out of your way to make sure they have everything they need. Here is an example of a successful affiliates page for one of my WSO’s.

7. Use an Attention Grabbing Title and Headline.
This really does go without saying, an attention grabbing title and headline is a must for any Warrior Special Offer. This is the first thing that any potential customer will see when browsing the Warrior Forum and when viewing your WSO, so it needs to be enticing enough to keep the visitor on the page and ultimately reading your sales copy.

8. Show People Exactly What They Get.
When selling any product it is vital that any potential customer knows exactly what it is they are going to be buying, otherwise they simply won’t buy it. You wouldn’t buy a house without having a good look round would you? You can do this by creating video tours, taking screen shots and explaining exactly what the product delivers. Not only can this increase conversions but it also keeps refund rates down

9. Make The Offer a “No Brainer”.
Make them an offer they cant refuse. You should always try to make sure you offer as much value for money as you can, If you have been browsing the Warrior Forum for any length of time you may have noticed that most WSO’s are very, very low cost. After all they are called Warrior Special Offers. If you can make it so that your product offers huge value for money then rest assured that the sales will flood in. I have actually found $5 to be the magic price point and have sold many of my products that originally cost $97 for only $5 as a Warrior Special Offer. Now you may be thinking that by making your offer low cost that you will not make much money, well you’d be wrong, yes each initial sale with be low, but you will make a lot more total sales and there is always more money to be made with Upsells.

10. Always Have Upsells/Downsells.
Now come on, anyone who has been in the Internet Marketing business for more than 5 minutes should know that if you haven’t got upsells and or downsells in your offer then you are simply throwing money away. I don’t want to go to much into how they work and why they are so important but just think of this. Anyone who buys your product, is in the buying mood, they are sitting there with credit card in hand, on your page, they obviously like what you sell or they wouldn’t have bought your first offer. So why not offer them something else some extra information, some more value? You would be crazy not to right? So make sure you have an upsell and or downsell in place, don’t throw money away. Also, having upsells in place attracts more affiliates as they know they can increase their commissions.

There you go, 10 red hot tips to help you list a successful Warrior Special Offer. Follow these 10 tips and WSO success is almost guaranteed.

Want to learn more? Watch this short video.


  • Stuart Turnbull

    Reply Reply November 29, 2011

    I’ve been thinking about running a WSO for a while now so this list of tips from someone with your track record of success with WSO’s is a ‘must read’

    Thanks, John!


  • James Penn

    Reply Reply November 29, 2011

    Hey John

    Great timing. I’ve just this minute finished my product that’s going to be launched as a WSO – hopefully later this week.

    I’m thinking of starting at $5 with it rising as each sale is made until it reaches a maximum price.

    My last WSO was made WSO of the Day and I did about 700 sales so if I can repeat that it would be fantastic.

    On my last one I didn’t have any upsells so I’ll definitely be doing that and the idea to create an Affiliates page is a great idea.

    I’ll definitely be doing that, too.


    • Des

      Reply Reply November 29, 2011

      @ James – What’s your WSO all about mate?

      • James Penn

        Reply Reply November 30, 2011

        Hey Des

        My new WSO is all about how to FIND affiliates to promote your product and how to APPROACH them to get them to say “Yes!” even if you have no prior relationship.

        The product is finished, I just need to create the salespage and get all the technical aspects in place and it will be good to go!

        If you were referring to my old WSO then it was for my product 100 Subscribers Per Day which is all about list building.


  • Eamon

    Reply Reply November 29, 2011

    Hi John

    That’s a very clear and usful post for people looking to launch a WSO.

    I actually purchased your WSO Domination too and the content within it was very clear and easy to follow also – if anyones thinking of launching one after they have a good read here, then all’s explained within WSO Domination.


  • Mary Kathan

    Reply Reply November 29, 2011

    Wow John – the look of this blog is Awesome! I love the main header graphic. Outstanding.

    I am currently working on posting to the Warrior forum most every day to get my post count up! Thanks for the advice.


  • Des

    Reply Reply November 29, 2011

    Nice one John.

    Great informative blog post as per.

    I’ve run a couple of WSO’s but never thought of making a seperate affiliate page.

    Priceless info.



  • Michael Kehinde

    Reply Reply November 29, 2011

    I love this post just like I love everything John Thornhill puts out.
    What is the $40 mentioned in the post for?
    Where can I buy the WSO Domination?

    Thanks a lot John.

    • Carol Smith

      Reply Reply December 1, 2011

      Hi Michael – The $40 is the cost for posting a WSO. If you are interested in WSO Domination, click on it towards the bottom of the right column under the title “My Products”.

  • zora

    Reply Reply November 30, 2011

    Hey John,

    Is this the new website you where talking about the other day it look great. Clean and mod . Thanks for the wso tips every little tip help.

    To Your Success

  • Dee

    Reply Reply December 4, 2011

    Hi John
    I bought WSO Domination through Daniel and one of his bonuses was to promote my WSO. All I need to do now is to create it!

    • John Thornhill

      Reply Reply December 5, 2011

      WSO Domination teaches you all you need to know Dee.


Leave A Response To John Thornhill Cancel reply

* Denotes Required Field